Welcome to
Website Content MasteryCreate web pages that convert
When designing your website, always keep in mind user experience. This is what gets people to stay on your site and it’s also what search engines look for. If your site offers a good user experience, which includes easy site navigation and useful content, it will keep visitors coming back for more. This is how you strengthen your relationship with your customers.
Once you’ve built your website, check to make sure that it supports your company goals and objectives. Once your new and improved website goes live, is it attracting the new leads it’s supposed to? If not, what changes do you need to make? Let your analytics guide you in deciding.
Once you have your site and its pages set up, keep updating it with fresh content that meets your audience’s needs. Always keep your ears open and keep the lines of communication strong so that you can get feedback and learn exactly what they want from you. Think of your website as a means of answering your customers’ questions.
In this course, you have learned:
- The key pages your website needs and the specific purpose of each
- The essential elements of an effective Home page and how to create them for your website
- The components needed to create a compelling and effective About Us page that tells your story and answers initial visitor questions
- How to create a Start Here page that will effectively guide your first-time visitors to the action you want them to take
- How to create a Blog page and keep it updated with fresh content
- Which other web pages are essential to a business website, as well as a list of optional web pages you may want to incorporate
- Best practices and tips for maintaining a successful website for your business
- How to put your ideas into action by carrying out the learning activities at the end of each chapter
Now, you’re ready to put your plan into action. Be sure to include a deadline with each task you need to carry out. Keep in mind that creating a great website isn’t something you do just once. It requires regular monitoring and maintaining. But if done well, it can very effectively bring prospects to your business.
Activity:
- Review your notes and what you have learned so far.
- Identify 5 ways you can enhance your current website or what is needed for your new one.
- Review through your learning activities from previous modules and prioritize the changes you will make once you get back to work.
- Write down the tasks and timelines you will do as soon as you get back to work.
A Word
From Tamara
As an entrepreneur myself I completely understand the stress, anxiety and frustration around launching or growing a business. I also know the rewards and life style change the hard work can provide you if you stay focused. I am here to inspire and motivate you to push forward. The fact that you’re investing in your business education let’s me know you’re in this to win. Rest assured I’m here to help you…. These courses are set up to help you understand the basics. To dig deeper into your specific plan of action we will discuss where you are, where you want to be, eliminate any blocks preventing you from getting to the next step and create an action plan.
