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Welcome to

Website Content Mastery

Create web pages that convert

Introduction

Determining the Key Pages for Your Website

When a visitor arrives at your website, what do you want them to do? Do you want them to join your mailing list? Or browse your catalog and make a purchase? Maybe you want visitors to your website to simply enjoy your blog posts and other content. Or maybe, your website is aimed at gaining exposure for your brand.

A good way to approach website design is to realize that there are no “good” or “bad” websites; there are simply those that are effective or ineffective in reaching that stated end goal. How do you decide what pages go on your website and how it’s arranged? Start with the end goal in mind and determine which design elements will best help you reach that end.

This course teaches you how to create the most critical pages on your website that will lead your visitors to take the action that you want them to take.

 

Before you start designing your website, you need to clarify these key points:

 

  • Who are you and what do you do? How will you communicate this to people who come to your website?

 

  • What are you offering? You could be offering products, services, information, etc.

 

  • What call-to-action do you want to create for your visitors, based on your offering? Do you want them to make a purchase or join a mailing list? Would you like them to become part of your community or become aware of your brand or organization?

 

  • Where did the visitor come from? Did they come from an email, a blog, a social media link, or a search engine? This determines their mindset when they reach your page. Now that they’re here, what will keep them here?

 

  • What does the visitor need and what is the visitor looking for? You have to put this on the right page in order for them to find it.

You may choose to organize your website by segmenting it to meet the needs of various groups of visitors. You can organize it by customer demographic type, such as gender, age, business/individual, or retail buyers or wholesale buyers. You could organize by topic; for example, a content-driven website will have articles, blog posts, images, and so on. A website could be organized by the referring source that brought the visitor there.

 

With all of the above in mind, you have to prioritize your web content and then decide what goes on which page. This is how you maximize web content.

In this course, you’ll learn how to do that for the four most important pages that every successful website needs

  1. Home Page: Your home page paints your business in broad strokes. It tells your business’s story in a very concise way, explaining at-a-glance what you do and how you do it, and what makes your business unique. The home page directs the visitor to all of your website’s other pages. It serves as a portal to everything else your site has to offer, as well as optionally other sites you maintain as well.

 

  1. About Us: Your About Us page is where your customer gets to know more about your business, including its history, the people behind it, its particular vision, testimonials from customers, awards you’ve received, and so on. In other words, it offers a closer look at your business, not its offerings or other content. The About Us page may also link to other sites, social media, etc.
  2. Start Here Page: The Start Here Page is a place to start in exploring your website. Where is your visitor coming from? What do they expect to find when they land at your site? Present to them here the first information they need to know about you and your site in order to find what they need. This is their first step toward the eventual end goal you want them to take. It leads them to take the second step.

 

  1. Blog Page: Your blog is your online journal. It is frequently updated with news and helpful information. Your most recent posts are first and there is an archive that allows visitors to explore earlier posts. They can also search for specific information they want using keywords.

 

There are other important pages, like your 404 page, a Contact Us page, and more, which we’ll cover later in the course.

 

You may also need to add other pages, depending on the goal of your site. For example, if your website’s goal is to sell products, you need an online catalog and shopping cart. You may want to have an FAQ page, and there may be sign-up pages for email lists or membership sites.

In this course, you’ll learn:

  • The key pages you need to build an effective website for customer traffic, interaction, and repeat business
  • How to identify the most important components to incorporate into a website’s Home Page
  • How to produce an About Us page that tells a story about your business and engages the visitor so that they want to know more
  • The importance of the Start Here or Welcome Page and the advantages it gives your website’s productivity
  • The value of a well-designed Blog page that will help you build influence and get your website seen
  • The other web pages you need that are both essential and specific to your business, along with tips for what to include on each of those pages
  • Best practices for creating website content that produces an interactive and compelling website for maximum engagement and increased sales

How to create a personalized action plan for revising your current web pages and adding additional content if necessary

Action Steps:

  1. List the primary goals of your website. Who are you? What do you offer?
  2. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?
A Word

From Tamara

As an entrepreneur myself I completely understand the stress, anxiety and frustration around launching or growing a business.  I also know the rewards and life style change the hard work can provide you if you stay focused.  I am here to inspire and motivate you to push forward.  The fact that you’re investing in your business education let’s me know you’re in this to win. Rest assured I’m here to help you…. These courses are set up to help you understand the basics.  To dig deeper into your specific plan of action we will discuss where you are, where you want to be, eliminate any blocks preventing you from getting to the next step and create an action plan. 

- Tamara Paul

Our superpower is making you a superhero.

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