Once you’ve reflected on your progress, you’ll want to make plans for going further to increase your business and providing even more value to your clients.

In this concluding module, you’ll review what you learned and plan out your next steps for list building and content development.

Step 1: Review the Course

Take some time to go through this course again. Flag anything you haven’t completed and set deadlines for when you’ll finish it.

Step 2: Set New Goals for Your Email List Building

As you start to accomplish the first goal you set for building your email list, it’s helpful to set new goals aimed at growing your list even further.

Defining new goals will help you know what type of content to send to your subscribers and it will also make it easier to measure the success of your email marketing.

Step 3: Revisit Your Customer Journey

As we said in Module 3, when you are intentional with your customer journey, you are more likely to see positive results, with increased sales and improved relationships with your ideal customers. 

Thinking about the customer journey you outlined in Module 3, take into account the work you’ve done on this course since and ask yourself these questions:

• Is this customer journey still relevant?
• Do I need to tweak it?
• What steps can I add to it?

If you need to make changes, plan out how you’ll take your client through the steps of the new journey.

Step 4: Determine Your First Paid Offer

The end goal is to convert your email subscribers into paying customers. In this step, you need to think about what you want your customers to buy from you. This could be a simple online course (based on your lead magnet), or a one-on-one session with you, or even a discounted product.

Ask yourself these questions:

• What will my paid offer be?
• How will I launch it?
• What are my goals for it? Think about your revenue targets and the challenges you want to help your customers with
• How will it help me nurture my relationship with my clients?

Step 5: Plan Future Content

Don’t lose the momentum you created in planning your first email sequence. Make sure you have a plan for your future content. Remember: all content you develop must be relevant to your audience.

By planning your content, you:

• Stay in touch with your subscribers
• Nurture your relationship with them
• Build your brand
• Showcase your expertise.

Here are some ideas for content you can use in future emails:

• Q&A. Take the most popular questions you receive and answer them.
• Mini case studies. Write a case study to establish proof that what you’re offering is valuable and of good quality.
• Use storytelling to share how you developed your products and services, and why you do what you do.
• Resources you’ve just discovered. Share what tools or resources are beneficial to you.
• Websites you recommend. Give a list of websites that you find extremely helpful or that you think highly of.
• A blog post you like. Spread the love and share a blog post that you found interesting or helpful.
• An email challenge. Include an email challenge to help your subscribers grow their skill set.
• Give insight into your strategy sessions. Explain why you give free strategy sessions and then offer a limited number based on criteria you decide.
• Run a competition for a prize. People love to win! Give them incentive to join your competition by offering a prize.
• An ‘offer’ email. Reward subscribers with a free service or virtual product, or give them a discount or coupon towards your product or service.

Conclusion

Your email list is a critical tool to grow your business. The goals of your email list will evolve as your business changes.

Keep thinking of ways to move your business forward. Plan concrete steps on how you will leverage your email list to do this.