Introduction: Create Your Organic Email List

If you want to build a profitable business, it isn’t enough to just have a great product or service. In fact, you can be the best in the world at what you do, but if no one knows about you, then they aren’t going to buy from you. If you’re just starting your business, then chances are you won’t have a ready-made network of potential customers eager to see what you have to offer.

That’s the frustration for many people wanting to build their business. They have a product or service they want to share with others and a talent they want to get out into the world. But, they don’t know where to find the people who need them.

One of the most valuable marketing assets almost every profitable business possesses is a targeted email list. This is one of your best resources for nurturing the all-important relationships with potential and current customers and clients.  Before you spend excessive amounts of time on trendy marketing tactics, focus on growing your email subscriber list as a priority. Whether you’re launching a new business or looking to grow your current one, a high-quality, relevant email list will help you achieve your goals.

In this course, you’ll learn exactly what you need to do to build a targeted email list from scratch.  You’ll put automated systems in place to attract potential clients on a consistent basis. You’ll discover the best ways to find your ideal subscribers, as well as how to entice them to provide their email details. And by the time you’ve finished the course, you’ll have a detailed plan to use your growing email list to get your business on track and achieve the results you want.

Learning Objectives:

By the time you complete this course, you’ll be able to:

• Recognize the key actions you need to take to build your email list, so you can leverage one of the most powerful assets of any business
• Set realistic goals for your list-building activities, so you can make steady progress towards your objective of having a targeted list
• Describe the ideal customer you want on your email list, so that you’ll be able to create the most relevant and valuable content to engage subscribers
• Describe the journey you want your clients and customers to take once they have signed up with you, so that you have clear objectives about how you will nurture your relationship with subscribers … and generate more business down the line
• Motivate your ideal customer to sign up for your list by offering a valuable gift that solves one of their challenges… and showcases your talent at the same time.
• Set up the critical systems you need for building your list, so that your list building can run on autopilot while you focus on other areas of your business
• Write your first follow-up email sequence to keep your subscribers engaged and nurture your relationship with them, so that you build a community of people who will be interested in receiving offers of help from you
• Implement a variety of methods for attracting people to your email opt-in to add them to your list, so that you keep building your list consistently every month
• Monitor the rising numbers on your list, so you can measure how effective your strategies are and where you need to adjust to attract more subscribers
• Analyze the metrics provided by your email marketing platform, so you can see what’s working and make changes to improve your list building
• Make a plan to include additional ways to continue driving traffic to your opt-in page, so that your list keeps expanding and your business revenue grows as a result
• Identify valuable follow-up content you can offer to keep potential customers engaged and start the important process of nurturing relationships with future customers, so that they gradually grow to know, like, and trust you

This course is broken down into nine modules to take you step-by-step through building and leveraging your email list.

The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time.

As you go through each module, use your Action Guide to help you complete the Action Steps at the end of each.

Now that you’re clear about what you want this course to deliver, we can get started.