Now that you’ve reached the end of the course, you’re ready to implement a content marketing plan that’s effective, realistic, and scalable.

At this point:

• You recognize the four core areas of your business where content is essential, and what types of content you need to create for each
• You’ve identified your main business goals and how your content will fit into those goals to have the greatest impact
• You’re equipped with ideas on how to generate topics for your content in each core area and how it will work to help you achieve your goals
• You have a clear understanding of who your target audience is in terms of demographics and psychographics
• You’ve taken stock of the content you already have which you can repurpose to create totally new, high-value content for your audience
• You’ve identified your strong points and areas of special expertise where you can offer something more than the competition
• You’ve considered the time and resources needed so that you can create a content plan that’s realistic and sustainable
• You have a one-page plan that includes the essential ingredients for success in your content marketing
• You have an editorial calendar for the next three months that you can plug and play to start creating content now
• You’re fortified with ideas on how to sustain your content creation over the long-term

The biggest challenge facing you now is not to lose momentum. Here are some tips on keeping your content creation momentum going strong:

• Start with a good plan. If you’re organized, it’s much easier to keep it going.
• Delegate and be resourceful. If a task is holding you up, maybe someone else could do it better. For example, you might want to hire a content creator for video content if you lack video skills.
• Mix it up. Create different types of content, tackle different topics, and arrange your schedule so there’s plenty of variety.
• Look for new ideas and try new things. Get into new content formats or topics to keep it interesting.
• Follow other content creators to get ideas and inspiration.
• Keep in mind that it takes a while to see results. You’re playing the long game with content marketing.

Now, it’s time to take action and get started using everything you’ve learned in this course.