You should now have a good understanding about the basics of branding. There is a great deal of work ahead of you in shaping your brand, growing it, maintaining it, and keeping it strong and relevant.

Learn from the brands you love to see how they did it. Learn from your competitors both what to do and what not to do. Most of all, learn from your customers. Ultimately, they’ll tell you whether your brand is viable or not. Stay clued in to your customers and your brand will succeed.