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Target Marketing like a Champ

How to identify your target audience and create your ideal customer profile

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Course - Target Marketing like a Champ
Target marketing like a champ
No matter what type of business you have, you need a target market. There are people who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you're taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely.
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Introduction: What Is a Brand?

No matter what type of business you have, you need a target market. There are people who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely.

A target market is a group of people that have related characteristics and need, and to whom you direct your marketing and product efforts. It’s a specific audience. Target markets are defined by demographics such as age, gender, location, economic group, social status, family situation, country and language. A few examples of businesses with target markets would be:

  • A shopping network that targets working moms over 30
  • A resort that targets retirees
  • A store whose target market is young families
  • A clothing store that targets teens who see themselves as ‘alternative’
  • A winter sporting goods supply store that targets people in cold areas
  • A blog that targets well-to-do expatriates

Why Laser-Target Your Market?

In marketing, there is no in between. You either hit or miss. If you don’t target your market perfectly, you’ll waste your advertising dollars broadcasting your message to the wrong people. Again, to take an example above, an ad for your resort for retirees would be pretty ineffective if it showed teens snowboarding and loud punk rock music.

Your target market needs to be specific, because you can’t make everyone happy. If you cast your net too wide, you’ll be speaking to people who have no interest in your products or services. They’ll just tune you out like white noise in the background.

Benefits and Solutions

The key to successful marketing is to identify your market’s pain or problem and offer a solution. If you know exactly who they are, you can communicate your product’s benefits and the results they can expect in a language they understand. Tell your target market of retirees that at your resort, they don’t have to fight the crowds. Tell your alternative teens that they don’t need to fit in with the squares.

A Word

From Tamara

” In spite of how many times you’ve thought it—or even said out loud—“I’m only human,” Discover Your Superpowers: The Key to Unlocking Your True Potential will forever change the meaning of that phrase, “only human.” Discovering and igniting your dormant superpowers will allow you to live your best life. “

– Tamara Paul

As a featured Co-Author of Jim Britt’s Cracking The Rich Code I am going to explain how; I have come to understand why some succeed, even dramatically, while more than a few fail. However, success or failure, I’ve only met a handful who have a clue about even two or three of the five essential start-up business strategies I’m going to discuss.  These strategies also apply to launching new products.

This is the only path I’ve found that consistently allows a start-up company, or a company’s new product, to

“Crack The Rich Code”

“If you want to succeed (or even survive) in our new world, you need an entirely new set of skills and information.

You need to “reposition” yourself…often.
You need to revamp how you do business…often.

No matter what you do for a living…regardless of your education, level of business experience or current financial status…

If you have a burning desire for financial change then you won’t want to miss this rare opportunity to learn from the entrepreneurs within this book.”  ~Kevin Harrington

Our superpower is making you a superhero.

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