Introduction

Many people dream of starting their own business. Maybe it’s an idea they’ve had since college, or a chance to break free from the 9 to 5 grind, or a way of making extra money, or to leave a lasting legacy in the community.  One of these could be true for you, or your reason might be completely different. There are probably as many reasons for starting a business as there are new businesses.   

There are numerous benefits that come from being an entrepreneur. You get to call the shots, you create your own environment, set your own deadlines, and have total flexibility and control over what you do. Eventually down the line, you might get more time to spend with your friends and family.  My reason is I want to work from home to be able to put my kids on the bus and get them off the bus from school.  

Whatever your reason for starting up a business, these advantages will have crossed your mind. But you have probably also considered the challenges ahead. Starting a new business is a daunting task, and that’s why countless people give up and don’t pursue their dreams. Just having a great idea isn’t enough – turning that idea into a successful business takes commitment, energy and lots of hard work. However, with the right support it is possible to create and launch a business that will bring you the lifestyle changes you’ve envisioned and success down the line.

If it’s your dream to set up a successful business and have the way of life you’ve always wanted, then this course will take you through the essential steps to get you started and on your way.

Learning Objectives:

By the time you complete this course, you’ll be able to:

• Define practical ways to develop an entrepreneurial mindset, so that you don’t sabotage your success before you even
• Combine your lifestyle vision and your values to create a business that is true to yourself and keeps you motivated to achieve your dreams.
• Clarify the business idea which uses your strengths and talents to the fullest, so you will be positioned to serve those who need you and bring in the income you desire.
• Identify who you want to serve in your business and where you can best help, so that your marketing hits the spot every time and converts to sales.
• Find a profitable niche that matches your skills, so you only develop products and services which are in demand in your target market.
• Select the business model that best fits your financial and lifestyle goals, so that you build the business that’s right for you, rather than what’s hot at the moment.
• Design a viable product or service that can be offered to customers right away to kick-start sales in your business and gain valuable testimonials.
• Run your legally established business, so that customers are reassured they’re dealing with someone serious and you know you are on the right side of the law.
• Get the branding basics in place in your new business, so that you communicate your identity in a powerful way that influences buying.
• Set value-based prices and clearly demonstrate the value of your product or service, so that customers will see the match with their needs and sales will flow.
• Formulate a marketing plan using online and offline tactics, so you attract enough customers to ensure you achieve your business goals (if not exceed them).
• Set the date for your launch and plan what needs to happen, so you make sales as soon as you open your doors.
• Use key metrics to track the progress of your business, so you stay on top of your revenue targets and make sure money is coming in regularly.
• Set up systems that will increase your efficiency and save you time, so you can stay at the peak of your performance while you’re setting up your business.

This course is broken down into 12 modules to take you step-by-step through the process of setting up a new business.

The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time.

As we go through each module, use your Action Guide to help you complete the Action Steps at the end of each.