Introduction

Whatever business you’re running, you need to make sales. If your business is online, you’ll need a sales page to do the selling for you. You want this page to be high-converting so you can reach more people with your product or service and make the sales you want. To do this you must capture and keep your visitor’s attention from the headline right through to the ‘buy now’ button.

What you say on your sales page and how you say it will influence your visitor’s buying decision. It’s not always easy to get the balance right between providing information on your offering and enticing the prospect to buy.  You don’t want to be pushy, but you need to convince your potential customer that you have the solution to their problem so they’ll want to buy.

In this course, you’ll learn exactly what to do to achieve those sought-after sign ups.

If you’ve never written a sales page before, then you’ll learn the ‘how-to’ details in this course. If you’ve tried selling online before but haven’t had much luck generating sales, you need to use the high-converting strategies covered in this course.

Whatever your experience level, we’ll take you through a step-by-step process of putting your sales copy together, getting the flow right and the visual impact of the page enticing, so that you make the sales you need.

Learning Objectives:

By the time you complete this course, you’ll be able to:

• Recognize the key elements of a high-converting sales page, so that you can ensure your page contains everything to help you make the conversions you need.
• Drill down into your ideal customer profile, so you can write sales copy that speaks to them and creates an immediate connection.
• Clarify the benefits and features of your offer, so that you can show you have the solution your prospective customers are searching for.
• Choose and clearly explain your pricing strategy, so that you demonstrate the value of your offer and make it easy for people to say “Yes.”
• Use your copywriting skills to write sales copy that sells, so you can communicate powerfully with your ideal customers through your sales page.
• Write introductory copy, a video script, and an enticing headline, so that you can grab your visitor’s attention right from the start and keep them reading your page.
• Inspire trust on your sales page by including testimonials and social proof, so that your visitors are reassured that they’re making the right decision buying from you.
• Identify common objections and preempt them in your sales copy, so that you eliminate any barriers to purchase your potential customers may have.
• Introduce ways to increase conversion on your sales page using the strategies of urgency and scarcity, so that visitors will be motivated to take immediate action.
• Organize the flow of your page and add in the final crucial elements to complete your sales page copy, so that it stands the best chance of converting visitors into purchasers.
• Design the look of your sales page, so that the page will have a powerful visual impact to encourage visitors to buy.
• Consolidate and implement your learning and plan further action steps, so that you achieve the goals you set for this course and know how to develop further.

This course is broken down into 12 modules to take you step-by-step through the process of creating a sales page that converts.

The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time.

As you go through each module, use your Action Guide to help you complete the Action Steps at the end of each.