How On-Camera, Face-to-Face Video Fits into Your Business

High quality videos are an essential part of content marketing today. What we call “on camera” (or “talking head”) videos are simple videos that show a speaker talking to the camera, without fancy effects, animation, and action. The video shows a person talking to the viewer and presenting useful information or explaining how to do things.

These types of videos are a critical part of your marketing, because they give you the opportunity to connect in a more personal way with your audience. When they hear your voice AND see your face, they know you’re a real person. And that’s what starts to build the trust that forms lasting relationships with followers and customers.

On-camera videos are also far easier to make than you might first imagine. All you have to do is set up your space, hit record, and talk. Get a good take and maybe edit a little, and you have a video that’s ready for YouTube, Facebook, your blog, or anywhere else that you need to form a connection with your audience.

The only problem is that for many people, getting in front of a camera is a terrifying prospect. If you’ve not spent a great deal of time in front of a camera, creating even the simplest video like this may be a huge challenge. You may feel self-conscious, hate the sound of your own voice, or feel that you don’t look “professional.” There are also the technical challenges to overcome.

In this course, you’ll learn how to create a basic studio set up and create on-camera videos with ease. At first, it’ll be a bit awkward, but you’ll learn tips to help you create more professional videos, and quickly overcome the unfamiliarity of speaking in front of a camera. You don’t need to be an actor or have any experience whatsoever. You just need some strategies under your belt and a bit of practice.

What’s important to understand about a brand is that it has nothing to do with the actual product. It exists in the minds of customers only. As mentioned in the definition, a brand is a perceived image.

Brands are often confused with logos and identities. A brand identity consists of the image or design motifs. The logo is just one design that communicates the brand. Both are involved in communicating the brand’s message, but a brand is much bigger and more encompassing than that. It also includes the images or feelings that the design or logo invokes.

In his definition, Godin mentions ‘value.’ The importance of a brand is that it offers a unique perceived value that a customer doesn’t get from your competitors. In other words, the brand is the reason your customers choose you. A good brand tells customer that this is not only the best choice for them, but the only choice that offers the unique solution they’re looking for.

From the point of view of your business, your brand is the promise you make to your customers. It precedes and underlies all of your marketing and, if done well, every contact the customer has with your company.