Introduction: How Influencers Can Boost Your Business

Influencers, or well-known experts in your field, offer a great way to attract new customers and expand the reputation of your business. Connecting with known influencers and interviewing them publicly can validate your products and services, build your credibility as an expert in your own right, and show you to be a valuable resource for your market. 

In this course, you’ll learn how to effectively harness the name recognition and authority of influencers to promote and boost the growth of your business.

As part of your ‘influencer marketing’, the goal is to reach out to someone who is well-known as an expert in your field. You conduct an interview with the influencer, and then publish it on your blog, podcast, YouTube channel, or anywhere else where you can connect with your audience.

The result is valuable content for your audience and exposure to more potential clients. New people who are searching for the influencer online will find your interview. They’ll likely start following you as well.

Interviewing influencers helps you to:

• Expand your reach
• Attract new followers, prospects, and customers
• Build your credibility
• Position yourself as an authority in your niche
• Create extremely valuable content that helps your audience solve their relevant problems and inform them of current trends in the market.

According to online researcher Forrester, 13.4% of U.S. adults online create 80% of the content that is highly influential to people.

Research also shows that 6.2% of these web users are responsible for 80% of the influence on social media.

These figures suggest that there’s an influence confluence online where the majority of the most influential content is created by a relatively small group of people. Therefore, it can work towards your benefit to access these individuals.

Influencers gain thousands of likes and comments on social media. They can lead their followers to check out certain products, services, blogs, or other types of content. People are much more likely to buy a product or follow a blog that has been recommended by a celebrity or public figure they already like and trust. 

When you interview an influencer, it aligns you with their reputation and builds your credibility. In effect, you can ride on their coattails. Their presence and expertise in your content adds value to your business. 

Interviewing influencers is such a useful technique that some businesses are entirely built around it. 

By the time you are done with this course, you will be able to:

• Explain how Influencers can help grow your business, build your credibility, and attract more customers.
• Use a simple process to identify and connect with key influencers who you can interview to support your marketing objectives
• Identify the key steps to prepare and secure a successful interview
• Utilize effective interviewing techniques to maximize the outcome and results of your influencer interview
• Recognize and initiate opportunities to be an influential interviewee yourself, to continue to build your credibility and reach